Brand Identity — Round One

The Mark

Seven directions for a name that's supposed to sound like a place, not a product. Plate 02 is the one that made it onto the bottle — the rest are the road not taken.

Plate 01
Glyph Mark: a carved K monogram with a stem and foot

Glyph Mark

A single carved initial with a stem and foot tucked into its base — a monogram for stamping onto cork and box.

Plate 02
Wordmark Colophon: italic klasnite wordmark with a small glass icon above it

Wordmark Colophon

A quiet italic wordmark with the glass set above it like a printer's mark — used across the storefront and packaging.

In use across the site
Plate 03
Single Line: a continuous one-stroke line drawing of a wine glass

Single Line

One uninterrupted stroke, no fill. Reduces cleanly to a favicon or a foil-stamp on a gift box.

Plate 04
Vintner's Badge: a circular cellar-door emblem with KLASNITE arched around a glass icon

Vintner's Badge

A cellar-door emblem for hang tags and the underside of every box — reads like it's been there for decades.

Plate 05
Facet Mark: a low-poly faceted wine glass built from flat angular planes

Facet Mark

A low-poly bowl built from flat planes instead of curves — for the parts of the brand that want to feel modern, not vintage.

Plate 06
Pour Mark: an arcing stream of wine pouring into a glass

Pour Mark

An arcing stream feeding into the bowl — built to animate on the site's loading state.

Plate 07
Twin Stem: two mirrored wine glasses tipped toward each other in a cheers gesture

Twin Stem

Two mirrored glasses tipped toward each other — a cheers mark for gift sets and social.